Black and White

Branding Insights for Business Success

Black & White is an ongoing compilation of cogent and compelling essays, articles, whitepapers and presentations by Nocturnal offering actionable insights and practical applications to help transform great businesses into successful, thriving brands.


 
What Do Designers Do?
Calender Nov 13, 2017 at 12:00am
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It's Part Science, Part Art & All Persuassion

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Revitalize Your Brand, Don't Reposition
Calender Oct 27, 2017 at 12:00am
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Being flexible enough to adapt to market changes and consumer needs, without losing site of your core values, is what allows a brand to remain relevant and thrive.

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Business inspiration and wisdom from unconventional sources.

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Find a way to make your brand a treasured part of your customers holiday traditions and they’ll form lasting bonds that just might make every day seem like Christmas for your business.

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Rock’s Ultimate Design Icon
Calender Jun 21, 2016 at 12:00am
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The Fender Stratocaster is rock & roll’s ultimate guitar – and a design icon.

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It's The Customer Service, Stupid.
Calender Apr 6, 2015 at 09:26am
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Good customer service is always good business. In an economy where greater competition for fewer dollars is fierce, it becomes an issue of brand survival.

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How building brand culture gives you a competitive advantage by providing consensus of strategy and clarity of message that aligns your enterprise and moves your team forward with focus.

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Life is complicated enough consumers don’t need poorly designed products and services making it more difficult. Give them simplicity.

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Want to save tons of time and money on your branding while improving ROI? Success begins in your briefs – creative briefs, that is.

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From The Desk Of…
Calender Dec 31, 1969 at 05:00pm
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Taking the time to put your thoughts on paper can enhance the impact, and results, of your business communications.

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Consumers align themselves with brands that reflect their own values. That's why the things you say matter.

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A brand is more than just a ubiquitous logo and a catchy slogan. Successful brands offer a carefully designed branded experience.

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The Science of Storytelling
Calender Dec 31, 1969 at 05:00pm
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The need for narrative is hard wired into our brains. That’s why in branding story is not optional – it’s essential.

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How Is Your Brand Making A Difference?
Calender Dec 31, 1969 at 05:00pm
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People make conscious decisions to align themselves with brands they feel embody their values and care about them. What is your brand doing to empower people and show them that you care?

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