Celerity gyms combine core fitness with state-of-the-art, sport specific training technology. They'll use sophisticated software to analyze your swing and give you an upper body workout to ensure you strike the ball with maximum efficiency and impact. Nocturnal merged high tech with high style to visually articulate this muscular brand identity.

Vibrant orange accents vibrate against dramatic black and white photography creating dynamic contrast and impact. We paired bold typography with precise technical elements to convey Celerity's combination of software and sweat. The visual system was applied to clothing and merchandise, marketing and sales collateral, murals and interior graphics and much more.