Blanco Tacos and Tequila, by Phoenix's Fox Restaurant Concepts, reinvents the idea of Mexican dining with an updated approach to classic dishes in an upbeat, casual, come-as-you-are, family atmosphere. Nocturnal developed a festive and engaging brand combining contemporary chic with traditional handcrafted Mexican folk art appeal.

Motifs, fonts and color palette were derived from Blanco’s bright mosaic tiles, minimalist modern decor and warm, natural materials. Brand elements were applied to employee recruitment collateral, grand opening event invitations, print advertising, wearables, signage, menu designs, and more.