Rock 'n' roll meets cowboy soul with a funky fusion of old west and modern chic in the brand for these upscale western clothing boutiques located in Scottsdale and Dallas. The Barbwire style is uncompromisingly individual, with a spirit rooted in the hard-charging heritage of the west, and the engine-revving rebellion of rock ’n roll.

Nocturnal blended these iconic American themes and applied the visual identity to advertising, interior design, collateral, web site, product packaging and design, public relations and more.