29 is the atomic number of copper, and the design character of this restaurant reflects the look and feel of an old-time, rustic copper mining camp. Nocturnal developed a unique approach to a sports grill brand that visually articulates this unique aesthetic while avoiding clichés. Rough-hewn typography and woodcut motifs on weathered textures and backgrounds create a casual, rugged yet refined brand.

A periodic chart of beers serves as the menu for the eatery’s 29 on-tap offerings, and showprint poster style graphics promote the famous Atomic BBQ. The visual system was applied to everything from grand opening event invitations, advertising, menus, wearables & uniforms, signage, interior decor, coasters, mugs and more. Every consumer touchpoint was considered and thoughtfully designed to create an indelible brand experience.