We get these questions a lot, so in case you were wondering...
Do you have experience working within my particular industry?
Nocturnal maintains a diverse client roster spanning a broad range of industries with particular emphasis in the restaurant, resort/hospitality, healthcare, high-tech, and commercial/residential development sectors. This variety fosters creativity that enables us to bring a fresh perspective to every project and every client.
At their core, most projects address three fundamental questions: 1) What do we need to say? 2) To whom must we say it? 3) How can we say it most effectively? These questions remain the same whether we’re branding gourmet cat nip (done that) or managing international advertising for a software giant (done that, too).
In every case, we start by listening so we fully understand your needs and goals prior to beginning creative development. We view the creative process as a collaboration with our clients and value and respect their input and ideas. We believe that’s the surest path to success for any project in any industry.
What is your hourly rate?
Nocturnal bills on a per project basis, rather than hourly. That’s good for you, because you know up front what it’s going to cost. There are never any up-charges for additional time, hidden fees or surprises when the invoice arrives.
We will put our best foot forward with a fair and comprehensive written estimate for every project. Before we prepare our proposal, we’ll ask you some specific questions about your goals. This allows us to tailor our solutions and our fees to your needs.
We’ll most certainly never be the highest bidder, but if you’re looking for the cheapest solution, that’s not us either. We don’t seek to compete on price because there’s always someone willing to underbid, and you simply can’t compete with that. We offer value – maximum return on your investment – because we understand design is an investment in your business’ success.
In the end, we're not charging for our services, we're charging for the results. You have goals for your business and we can help you achieve them. We'll provide fair and competitive pricing that offers tremendous value. What you must decide isn't whether we're worth it, but rather is your business worth it.
With your maximum value in mind, Nocturnal never adds standard industry mark-ups to printing. You’ll only pay what the printer charges. The result is often a substantial savings for our clients.
Does Nocturnal do work on spec?
No, Nocturnal does not do work on spec. Developing effective design requires a creative process that involves time, strategy and client collaboration. Generating work without going through this process renders generic results that would not appropriately address your needs or accurately represent the value Nocturnal provides. The thoughtfully conceived creative solutions showcased in our portfolio are indicative of the quality and creativity that can be expected when you engage Nocturnal Graphic Design Studio.
Do you have the resources to handle large projects?
Absolutely. The vast majority of projects are executed entirely in-house, but should the scope of your project require additional resources, we have a potent network of talented strategic partners.
Nocturnal is a boutique design studio that offers a very personalized client experience. You won’t get mere face-time with senior staff only to have your account handed off to junior personnel. You’re always in contact with the Creative Director, who is responsible for your account and your project from start to finish. We treat each client like they’re the only client. That’s the only way we know how to do it. We’re used to exceeding client expectations, and our clients are used to it, too.
Why should I choose Nocturnal?
Accessibility to computers, design software, fonts, etc. has created a proliferation of “off-the-shelf graphic gurus." But, knowing how to use Photoshop doesn’t make someone a designer anymore than knowing how to scramble an egg makes someone a chef. Navigating the nuances and complexities of compelling design and marketing is far too critical to your business to leave to just anyone.
When you hire Nocturnal, you do so with the confidence that you’ll be working with experts. We are fully trained, university degreed, professional practitioners with more than three decades of combined industry experience, an enviable body of award-winning work, and a track record of outstanding client success stories.
Nocturnal Graphic Design Studio is a member of the American Institute of Graphic Arts (AIGA), the most influential and most respected national organization of graphic design professionals. Our services are performed in accordance with the AIGA Code of Ethics and Professional Conduct. We guarantee that all creative we generate is our original work and does not infringe the copyright, trade secret or any other intellectual property right of any third party.
In the end, it comes down to people. You have to ask yourself: does it feel like the right fit? Life is too short, and your business is too important to work with people that leave you cold. Should you like us personally? Well... yes. Just as we should like you. Great design is the culmination of many things. Achieving success not only requires creativity and imagination but also a spirit of collaboration among people who trust, respect and inspire each other.
If you like our work, and agree with what you’ve been reading, then we’re already well on our way to a successful collaboration.
