In case you were wondering...
How we bill:
Nocturnal charges on a project basis, or under retainer if circumstances warrant. All of our solutions are custom crafted to each client's unique needs. Scope of work, and commensurate fees are outlined in advance. We do not work by the hour. It's not about time and labor, its about the value of our ideas, and the deliverables that articulate those ideas. We charge accordingly. Nocturnal won't be the most expensive option, but if you're looking for a "cheap solution" we're not the partner for you.
About our credentials:
When you engage Nocturnal, you do so with the confidence that you are collaborating with accredited experts. This isn't amateur hour, the ability to develop and execute effective branding requires rigorous training, planning, preparation, and razor-sharp focus. Your brand is far too important to trust to someone who merely knows how to operate a Mac and the latest design software.
Nocturnal's founding partners are university graduates versed in theory, history, and practical application of design, marketing, and journalism. Complementing this education is expertise honed through nearly four decades of combined real world communications and branding experience, a comprehensive body of diverse, award-winning work, and an outstanding track record of client success. Most importantly, we love what we do, and it shows.
How we approach projects:
Branding, as we practice it, is a craft; planned,
purposeful, and results-driven. We do not create decoration. We are committed to quality, and detail in design that delights as well as functions. The proper
function of our work is to help our clients
communicate efficiently, and persuasively; and, in so doing, help them
make more money.
We begin by listening, to fully understand your needs and
goals, so we can provide a written proposal tailored to meet your specific needs. We view the creative
process as a collaboration with our clients, and value and respect their
input and ideas; that's the surest path to success for any
project.
The vast majority of projects are executed entirely in-house. Should the scope of your project require additional resources, we have a potent network of talented specialists from which we can compose a team tailored to your specific needs.
Nocturnal
offers a very personalized client
experience. You won't get mere face-time with senior staff only to have
your account handed off to junior personnel. You're always in contact
with the Creative Principals, who are responsible for your account and your
project from start to finish.
Why we adhere to a strict policy of no spec work:
Effective branding and design require a creative process involving research, strategy, and client collaboration. Generating concepts without going through this process renders generic results that do not appropriately address your needs or accurately represent the value that Nocturnal provides. Spec work attempts to solve problems not yet properly defined while wasting the time, and resources of all involved.
Spec work violates ethical standards recognized in the communication design profession worldwide. Creatives who resort to spec at best lack understanding, and experience, or at worst are willfully engaging in unethical practices to land work. You have to ask yourself if either is the sort of partner with whom you want to collaborate, and entrust your brand. Spec work is free in the beginning, but can cost you a great deal in the end.
The thoughtfully-conceived solutions showcased in our portfolio are indicative of the quality and creativity that you can expect when you engage Nocturnal.
About our experience working within your particular industry:
Nocturnal maintains a diverse client roster spanning a broad range of industries. We do not refuse a great project if the people excite us, and the challenge interests us. Variety fosters creativity that allows us to bring a fresh perspective to every project. The unifying element throughout our work is our belief in communicating clearly, honestly, and emotionally - and never allowing style, trend, or fashion to obscure message, meaning, and function.
With whom we work best:
People passionate about what they do. People who create new products, services, businesses, and initiatives that they think the world should know about. People seeking to make positive contributions in their community, and beyond. People who are dissatisfied with the status quo. People who believe in collaboration. People who believe nothing truly great or innovative ever came from conventional thinking. People who understand, and respect the strategic value of great branding and design.
Which "Darrin" we prefer on "Bewitched":
Between the two Dicks (Dick York and Dick Sargent) who portrayed ad man Darrin Stevens on the 1960s sitcom, we've got to go with the original, York. Let's face it, Stevens was a complex man balancing an ad career with fatherhood and being married to a witch. Yikes! Not just any Dick could bring that role gravitas, and pathos while remaining comically nuanced enough to play straight man to Paul Lynde. Give the man his props.
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