Bold Ideas. Imagination. Great design.

Some blogs dish about people, others drone on about politics. Brand B.I.G. is a blog about ideas, and exploring the possibilities at the intersection of smart business and innovative branding.

Tag Archives: Marketing

The Mystery of the Enduring Brand

Posted on June 11, 2012 by Ken Peters

Reading Hardy Boys mysteries has been a quintessential rite of boyhood for more than 80 years. The “…lively adventure stories, packed with mystery and action …” are the stuff boyhood fantasies are made of. Consistently delivering on their action-packed promise … Continue reading →