Comments for Nocturnal Design http://www.nocturnaldesign.com/blog Brand BIG Blog Tue, 11 Dec 2012 15:20:10 +0000 hourly 1 http://wordpress.org/?v=3.5.1 Comment on Santa Claus Is A Retired Salesman From New Jersey by Steven Carey http://www.nocturnaldesign.com/blog/?p=1399#comment-12889 Steven Carey Tue, 11 Dec 2012 15:20:10 +0000 http://www.nocturnaldesign.com/blog/?p=1399#comment-12889 This is great!

]]> Comment on “Holy Branding Beacons, Batman!” by Ken Peters http://www.nocturnaldesign.com/blog/?p=1349#comment-7551 Ken Peters Thu, 26 Jul 2012 05:11:37 +0000 http://www.nocturnaldesign.com/blog/?p=1349#comment-7551 Russ,

Bingo. I couldn’t agree more.

We need more brands that “unite, inspire and give hope” in the real world. :-)

]]> Comment on “Holy Branding Beacons, Batman!” by Russ Meyer http://www.nocturnaldesign.com/blog/?p=1349#comment-7550 Russ Meyer Thu, 26 Jul 2012 02:43:56 +0000 http://www.nocturnaldesign.com/blog/?p=1349#comment-7550 NIce piece. I think you can take this analogy even further – yes, Batman stands for something, and delivers against the stated or implied promise, but there’s also the power of the iconic symbology of Batman that is also true of branding. With Batman, all it takes is a flaming symbol on the Gotham City (?) Bridge, barely recognizable as a bat at all, to unite, inspire and give hope to the city. No long copy ads, no elaborate ‘engagement strategy’, no 30 second commercials. The power of symbology (and thus design) shines through, even when your logo is comprised of burning fuel, 30 feet tall, 40 feet in the air. That’s a powerful brand symbol…perhaps one of the most powerful that exist.

]]> Comment on “Holy Branding Beacons, Batman!” by Ken Peters http://www.nocturnaldesign.com/blog/?p=1349#comment-7530 Ken Peters Tue, 24 Jul 2012 17:59:16 +0000 http://www.nocturnaldesign.com/blog/?p=1349#comment-7530 Interesting. I’ve been watching a lot of coverage of this event and don’t recall hearing him called the “Batman Gunman”. Seems like it’s always “Colorado Shooter” or something like that. Or, perhaps the term “Batman” is so ubiquitous at this point that I don’t even hear it.

What are the implications for brands when they become so over-saturated you don’t see them when you’re looking right at them? A topic for another post. :-)

]]> Comment on “Holy Branding Beacons, Batman!” by Mark Gallagher http://www.nocturnaldesign.com/blog/?p=1349#comment-7529 Mark Gallagher Tue, 24 Jul 2012 17:40:57 +0000 http://www.nocturnaldesign.com/blog/?p=1349#comment-7529 Unfortunately, I pulled “Batman Gunman” from the news.

http://www.google.com/search?client=safari&rls=en&q=“Batman+Gunman”&ie=UTF-8&oe=UTF-8

However, I do agree that the Batman franchise is strong enough to withstand this tragedy.

Mark Gallagher
Brand Expressionist®
Blackcoffee®

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