Category Archives: Social Media

Social Media and Customer Service: Getting It Right, Online and Off

Smart branding has always been social. What changes is the media. You want – actually, you need – to be where your customers are. These days, more and more of them are on social networks.

Posted in Branding, Social Media | 4 Comments

Is the Influence of Social Media Overrated?

Word of mouth will make or break a brand in the social media space. All it takes are a few tweets. Consumers have more power than ever, and that power grows with every follower, fan page and blog. Not so … Continue reading

Posted in Bold Ideas, Branding, Social Media | 1 Comment

Maximize the Benefit, Minimize the Bullshit

Let’s be frank. For consumers, your brand’s value is proportional to the amount of aggravation it adds to or eliminates from their lives. Maximize the benefit and minimize the bullshit or be swept into the dustbin of irrelevance. Today’s consumers … Continue reading

Posted in Branding, Social Media | 3 Comments