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Category Archives: Great Design
Color Yourself Successful
Color communicates. It can provide direction and clarity. When language fails color can offer valuable associations with people, places and things. Shamrock green. Fire engine red. School bus yellow. Midnight black. Sky blue. The mere act of reading those words … Continue reading
Posted in Branding, Great Design
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Santa Claus Is A Retired Salesman From New Jersey
Effective holiday marketing means much more than tired gift card promotions and early-bird sales. Gimmicks might spur short-term gains with bargain shoppers but they don’t build long-term relationships that will grow and sustain your business. Loyalty that lasts well after … Continue reading
Posted in Branding, Great Design, Imagination, Inspiration
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“Holy Branding Beacons, Batman!”
“People need dramatic examples to shake them out of apathy and I can’t do that as Bruce Wayne. As a man, I’m flesh and blood; I can be ignored, I can be destroyed. But as a symbol – as a … Continue reading
Posted in Branding, Great Design, Imagination
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From The Desk Of…
Our methods of communication say a lot about us, and how we feel about the audience we’re communicating with. Email is mundane, perfunctory. Receiving hand delivered correspondence can be a delight, yet writing letters has become something of the past.
Posted in Branding, Great Design, Inspiration
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The Ultimate Sophistication
Johannes Kepler noted, “Nature loves simplicity…” Water does indeed flow down the path of least resistance. Human beings are 98% water, so perhaps it stands to reason that we, too, would naturally seek simplicity.
Posted in Bold Ideas, Branding, Great Design
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The Fender Stratocaster: Rock & Roll’s Ultimate Design
The Fender Stratocaster is rock & roll’s ultimate guitar – and a design icon. Materializing in 1954 as if teleported from the future, the Strat’s curvy contours, cutaway fins and sultry vibrato perfectly synthesized rock & roll sex appeal with … Continue reading
Posted in Branding, Great Design, Inspiration
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Life, Death, and Design
Record label owner and “cultural catalyst”, Tony Wilson, died of cancer in August of 2007, but his headstone was late to his funeral. When it finally arrived at his Manchester, England resting place, a little more than three years later, … Continue reading
Posted in Great Design
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Stefan Sagmeister on Communication and Design
In a beautiful video from The Creators Project, iconoclast, and designer Stefan Sagmeister shares his views on graphic design, and its role in translating non-visual messages into visual communication.
Posted in Great Design, Imagination, Inspiration
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Branding B.I.G. with Small Details
Branding B.I.G. means never neglecting the little things. Even the most mundane details offer opportunities for big brand impact.
Posted in Branding, Great Design, Imagination
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What Do Designers Do?
“What do designers do?” That question was recently posed to me in a letter from a California high school senior. He’d seen my work, researched who had done it, and took the initiative to write because he wanted to learn … Continue reading
Posted in Branding, Great Design, Inspiration
6 Comments
