Category Archives: Imagination
Effective holiday marketing means much more than tired gift card promotions and early-bird sales. Gimmicks might spur short-term gains with bargain shoppers but they don’t build long-term relationships that will grow and sustain your business. Loyalty that lasts well after … Continue reading
“People need dramatic examples to shake them out of apathy and I can’t do that as Bruce Wayne. As a man, I’m flesh and blood; I can be ignored, I can be destroyed. But as a symbol – as a … Continue reading
Reading Hardy Boys mysteries has been a quintessential rite of boyhood for more than 80 years. The “…lively adventure stories, packed with mystery and action …” are the stuff boyhood fantasies are made of. Consistently delivering on their action-packed promise … Continue reading
In a beautiful video from The Creators Project, iconoclast, and designer Stefan Sagmeister shares his views on graphic design, and its role in translating non-visual messages into visual communication.
Branding B.I.G. means never neglecting the little things. Even the most mundane details offer opportunities for big brand impact.
Lincoln composed most of the Gettysburg Address during the train ride from Washington DC to Pennsylvania. Mickey Mouse took shape in Walt Disney’s imagination on a train ride from New York to Los Angeles. J.K. Rowling first conjured Harry Potter … Continue reading
Millions of people across America are doing something remarkable. These people can’t read or write. They don’t work, can’t drive, have no income, and are totally dependent on the support of others for their well being. Despite these disadvantages, they’re … Continue reading
Through the years, I’ve found that the books with the most valuable business insight and inspiration often have nothing to do with business at all. That’s why a couple years ago I wrote a blog post called “6 Not-So-Obvious Books … Continue reading
Paradigms are shifting all around us – in business and the global economy, to the ways we look at energy and the environment. Institutions and industries are being forced to rethink traditional business models considered sacred. World leaders are asking … Continue reading