Category Archives: Imagination

Santa Claus Is A Retired Salesman From New Jersey

Posted on November 9, 2012 by Ken Peters

Effective holiday marketing means much more than tired gift card promotions and early-bird sales. Gimmicks might spur short-term gains with bargain shoppers but they don’t build long-term relationships that will grow and sustain your business. Loyalty that lasts well after … Continue reading →

Posted in Branding, Great Design, Imagination, Inspiration | 1 Comment

“Holy Branding Beacons, Batman!”

Posted on July 24, 2012 by Ken Peters

“People need dramatic examples to shake them out of apathy and I can’t do that as Bruce Wayne. As a man, I’m flesh and blood; I can be ignored, I can be destroyed. But as a symbol – as a … Continue reading →

Posted in Branding, Great Design, Imagination | 6 Comments

The Mystery of the Enduring Brand

Posted on June 11, 2012 by Ken Peters

Reading Hardy Boys mysteries has been a quintessential rite of boyhood for more than 80 years. The “…lively adventure stories, packed with mystery and action …” are the stuff boyhood fantasies are made of. Consistently delivering on their action-packed promise … Continue reading →

Posted in Branding, Imagination | Tagged , , | 6 Comments

Stefan Sagmeister on Communication and Design

Posted on April 21, 2011 by Ken Peters

In a beautiful video from The Creators Project, iconoclast, and designer Stefan Sagmeister shares his views on graphic design, and its role in translating non-visual messages into visual communication.

Posted in Great Design, Imagination, Inspiration | 2 Comments

Branding B.I.G. with Small Details

Posted on March 29, 2011 by Ken Peters

Branding B.I.G. means never neglecting the little things. Even the most mundane details offer opportunities for big brand impact.

Posted in Branding, Great Design, Imagination | 1 Comment

Plug Into Your Genius

Posted on March 3, 2011 by Ken Peters

Lincoln composed most of the Gettysburg Address during the train ride from Washington DC to Pennsylvania. Mickey Mouse took shape in Walt Disney’s imagination on a train ride from New York to Los Angeles. J.K. Rowling first conjured Harry Potter … Continue reading →

Posted in Bold Ideas, Imagination, Inspiration | 16 Comments

Life is A Leap of Faith – The Good News is That You Were Born to Jump.

Posted on September 1, 2010 by Ken Peters

Millions of people across America are doing something remarkable. These people can’t read or write. They don’t work, can’t drive, have no income, and are totally dependent on the support of others for their well being. Despite these disadvantages, they’re … Continue reading →

Posted in Bold Ideas, Imagination, Inspiration | 6 Comments

10 Not-So-Obvious Books Anyone in Business Will Benefit From Reading

Posted on July 1, 2010 by Ken Peters

Through the years, I’ve found that the books with the most valuable business insight and inspiration often have nothing to do with business at all. That’s why a couple years ago I wrote a blog post called “6 Not-So-Obvious Books … Continue reading →

Posted in Bold Ideas, Imagination, Inspiration | 2 Comments

Dare to Succeed

Posted on January 28, 2009 by Ken Peters

Paradigms are shifting all around us – in business and the global economy, to the ways we look at energy and the environment. Institutions and industries are being forced to rethink traditional business models considered sacred. World leaders are asking … Continue reading →

Posted in Bold Ideas, Imagination, Inspiration | 1 Comment