Category Archives: Bold Ideas

Hot For Details

Posted on February 17, 2012 by Ken Peters

According to rock n’ roll lore, Van Halen’s 1982 touring contract rider required the band be provided with M&M’s backstage at every show – absolutely no brown ones – or they would not perform. Turns out it’s true; but is … Continue reading →

Posted in Bold Ideas, Branding | Tagged , , | 6 Comments

Actually, Failure Is An Option

Posted on January 3, 2012 by Ken Peters

Succeeding in business requires risk. Despite bromides about failure not being an option, truth is that it’s a very real possibility. Acknowledging that and preparing for the possibility of failure isn’t a sign of weakness, it’s the sign of a … Continue reading →

Posted in Bold Ideas, Inspiration | 13 Comments

The Ultimate Sophistication

Posted on December 7, 2011 by Ken Peters

Johannes Kepler noted, “Nature loves simplicity…” Water does indeed flow down the path of least resistance. Human beings are 98% water, so perhaps it stands to reason that we, too, would naturally seek simplicity.

Posted in Bold Ideas, Branding, Great Design | 8 Comments

The Single Best Invention of Life

Posted on August 30, 2011 by Ken Peters

After Steve Jobs resigned as Apple’s CEO last week speculation about his failing health and imminent death was rampant. That same day, my family gathered around a hospital bed where my father-in-law lay tethered to machines, his body full of … Continue reading →

Posted in Bold Ideas, Inspiration | 6 Comments

The Bolder the Idea the Louder the Critics

Posted on July 20, 2011 by Ken Peters

Dale Carnegie once quipped, “Any fool can criticize, condemn, and complain – and most fools do.” Small thinkers, nitpickers and naysayers have always ridiculed the ideas of dreamers, creators and innovators. Mediocrity loves company. Don’t let other’s insecurities keep you … Continue reading →

Posted in Bold Ideas, Inspiration | 8 Comments

What’s In Mick Jagger’s Briefs Can Teach You A Lot About Successful Marketing

Posted on May 26, 2011 by Ken Peters

Want to save tons of time and money on your marketing while improving ROI? Success begins in your briefs – creative briefs, that is. As the maxim goes, a well-defined problem is half solved. Briefs lay the foundation for problem … Continue reading →

Posted in Bold Ideas, Inspiration | 10 Comments

8,634,718 Simple Things You Can Do Today to Grow Your Business and Succeed

Posted on April 27, 2011 by Ken Peters

Any of this sound familiar… “10 Sure Fire Ways To Improve Your Google Ranking”, “3 Essentials For Effective Networking”, “7 Simple Steps To Boost Your Sales”, “100 Ways To Promote Your Business Online… For Free!”, “12 Web Site Mistakes To … Continue reading →

Posted in Bold Ideas, Inspiration | 15 Comments

Plug Into Your Genius

Posted on March 3, 2011 by Ken Peters

Lincoln composed most of the Gettysburg Address during the train ride from Washington DC to Pennsylvania. Mickey Mouse took shape in Walt Disney’s imagination on a train ride from New York to Los Angeles. J.K. Rowling first conjured Harry Potter … Continue reading →

Posted in Bold Ideas, Imagination, Inspiration | 16 Comments

What the Hell Are You Doing with Your Life?

Posted on February 1, 2011 by Ken Peters

Would you develop retail branding to launch a hot, new consumer electronics gadget after the client gave you two and they both stopped working within weeks? What if they confided to you that they knew their gimcrack gizmo had a … Continue reading →

Posted in Bold Ideas, Branding, Inspiration | 26 Comments

Life is A Leap of Faith – The Good News is That You Were Born to Jump.

Posted on September 1, 2010 by Ken Peters

Millions of people across America are doing something remarkable. These people can’t read or write. They don’t work, can’t drive, have no income, and are totally dependent on the support of others for their well being. Despite these disadvantages, they’re … Continue reading →

Posted in Bold Ideas, Imagination, Inspiration | 6 Comments