Category Archives: Branding

Santa Claus Is A Retired Salesman From New Jersey

Effective holiday marketing means much more than tired gift card promotions and early-bird sales. Gimmicks might spur short-term gains with bargain shoppers but they don’t build long-term relationships that will grow and sustain your business. Loyalty that lasts well after … Continue reading

Posted in Branding, Great Design, Imagination, Inspiration | 1 Comment

“Holy Branding Beacons, Batman!”

“People need dramatic examples to shake them out of apathy and I can’t do that as Bruce Wayne. As a man, I’m flesh and blood; I can be ignored, I can be destroyed. But as a symbol – as a … Continue reading

Posted in Branding, Great Design, Imagination | 6 Comments

The Mystery of the Enduring Brand

Reading Hardy Boys mysteries has been a quintessential rite of boyhood for more than 80 years. The “…lively adventure stories, packed with mystery and action …” are the stuff boyhood fantasies are made of. Consistently delivering on their action-packed promise … Continue reading

Posted in Branding, Imagination | Tagged , , | 6 Comments

Warning: Avoid These Common Branding Blunders, Missteps and Mistakes

Launching a new brand? Revitalizing a heritage brand? Jump starting a brand that’s stalled? Each project offers unique challenges requiring important choices. Despite best intentions, bad decisions sometimes happen to good branding. Avoiding those is what this post is all … Continue reading

Posted in Branding | Tagged , | 4 Comments

Hot For Details

According to rock n’ roll lore, Van Halen’s 1982 touring contract rider required the band be provided with M&M’s backstage at every show – absolutely no brown ones – or they would not perform. Turns out it’s true; but is … Continue reading

Posted in Bold Ideas, Branding | Tagged , , | 6 Comments

From The Desk Of…

Our methods of communication say a lot about us, and how we feel about the audience we’re communicating with. Email is mundane, perfunctory. Receiving hand delivered correspondence can be a delight, yet writing letters has become something of the past.

Posted in Branding, Great Design, Inspiration | 24 Comments

The Ultimate Sophistication

Johannes Kepler noted, “Nature loves simplicity…” Water does indeed flow down the path of least resistance. Human beings are 98% water, so perhaps it stands to reason that we, too, would naturally seek simplicity.

Posted in Bold Ideas, Branding, Great Design | 8 Comments

The Fender Stratocaster: Rock & Roll’s Ultimate Design

The Fender Stratocaster is rock & roll’s ultimate guitar – and a design icon. Materializing in 1954 as if teleported from the future, the Strat’s curvy contours, cutaway fins and sultry vibrato perfectly synthesized rock & roll sex appeal with … Continue reading

Posted in Branding, Great Design, Inspiration | 2 Comments

Social Media and Customer Service: Getting It Right, Online and Off

Smart branding has always been social. What changes is the media. You want – actually, you need – to be where your customers are. These days, more and more of them are on social networks.

Posted in Branding, Social Media | 4 Comments

Give Me Books!

I love books. Printed pages of palpable pulp permeating the perfume of old ink, with covers that creak, and spines that split. Surround me with their crafted, colorful, textured, and typographic beauty.

Posted in Branding, Inspiration | 10 Comments