Category Archives: Branding
“People need dramatic examples to shake them out of apathy and I can’t do that as Bruce Wayne. As a man, I’m flesh and blood; I can be ignored, I can be destroyed. But as a symbol – as a … Continue reading
Reading Hardy Boys mysteries has been a quintessential rite of boyhood for more than 80 years. The “…lively adventure stories, packed with mystery and action …” are the stuff boyhood fantasies are made of. Consistently delivering on their action-packed promise … Continue reading
Launching a new brand? Revitalizing a heritage brand? Jump starting a brand that’s stalled? Each project offers unique challenges requiring important choices. Despite best intentions, bad decisions sometimes happen to good branding. Avoiding those is what this post is all … Continue reading
According to rock n’ roll lore, Van Halen’s 1982 touring contract rider required the band be provided with M&M’s backstage at every show – absolutely no brown ones – or they would not perform. Turns out it’s true; but is … Continue reading
Our methods of communication say a lot about us, and how we feel about the audience we’re communicating with. Email is mundane, perfunctory. Receiving hand delivered correspondence can be a delight, yet writing letters has become something of the past.
Johannes Kepler noted, “Nature loves simplicity…” Water does indeed flow down the path of least resistance. Human beings are 98% water, so perhaps it stands to reason that we, too, would naturally seek simplicity.
The Fender Stratocaster is rock & roll’s ultimate guitar – and a design icon. Materializing in 1954 as if teleported from the future, the Strat’s curvy contours, cutaway fins and sultry vibrato perfectly synthesized rock & roll sex appeal with … Continue reading
I love books. Printed pages of palpable pulp permeating the perfume of old ink, with covers that creak, and spines that split. Surround me with their crafted, colorful, textured, and typographic beauty.
Branding B.I.G. means never neglecting the little things. Even the most mundane details offer opportunities for big brand impact.