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Category Archives: Branding
Social Media and Customer Service: Getting It Right, Online and Off
Smart branding has always been social. What changes is the media. You want – actually, you need – to be where your customers are. These days, more and more of them are on social networks.
Posted in Branding, Social Media
4 Comments
Give Me Books!
I love books. Printed pages of palpable pulp permeating the perfume of old ink, with covers that creak, and spines that split. Surround me with their crafted, colorful, textured, and typographic beauty.
Posted in Branding, Inspiration
10 Comments
Branding B.I.G. with Small Details
Branding B.I.G. means never neglecting the little things. Even the most mundane details offer opportunities for big brand impact.
Posted in Branding, Great Design, Imagination
1 Comment
What the Hell Are You Doing with Your Life?
Would you develop retail branding to launch a hot, new consumer electronics gadget after the client gave you two and they both stopped working within weeks? What if they confided to you that they knew their gimcrack gizmo had a … Continue reading
Posted in Bold Ideas, Branding, Inspiration
26 Comments
Is the Influence of Social Media Overrated?
Word of mouth will make or break a brand in the social media space. All it takes are a few tweets. Consumers have more power than ever, and that power grows with every follower, fan page and blog. Not so … Continue reading
Posted in Bold Ideas, Branding, Social Media
1 Comment
What Do Designers Do?
“What do designers do?” That question was recently posed to me in a letter from a California high school senior. He’d seen my work, researched who had done it, and took the initiative to write because he wanted to learn … Continue reading
Posted in Branding, Great Design, Inspiration
6 Comments
Brand Beacons
The death of the logo has been greatly exaggerated. Within our brand-permeated culture of information overload logos remain necessary beacons. They offer instant recognition – identifying and differentiating brands amidst a relentless cacophony of content. To be clear, a logo … Continue reading
Posted in Branding, Great Design
3 Comments
Maximize the Benefit, Minimize the Bullshit
Let’s be frank. For consumers, your brand’s value is proportional to the amount of aggravation it adds to or eliminates from their lives. Maximize the benefit and minimize the bullshit or be swept into the dustbin of irrelevance. Today’s consumers … Continue reading
Posted in Branding, Social Media
3 Comments
Collaborate and Conquer
Everywhere you turn the brightest brands, and the bright minds behind them, are embracing design to innovate and succeed:
Posted in Bold Ideas, Branding, Great Design
1 Comment
Design is the Difference
Design is the single most important factor in determining your brand’s success in the modern marketplace. Look around, design has never been so prevalent – or so appreciated. It informs and influences every aspect of our culture from how we … Continue reading
Posted in Bold Ideas, Branding, Great Design
1 Comment
