Category Archives: Branding
I love books. Printed pages of palpable pulp permeating the perfume of old ink, with covers that creak, and spines that split. Surround me with their crafted, colorful, textured, and typographic beauty.
Branding B.I.G. means never neglecting the little things. Even the most mundane details offer opportunities for big brand impact.
Would you develop retail branding to launch a hot, new consumer electronics gadget after the client gave you two and they both stopped working within weeks? What if they confided to you that they knew their gimcrack gizmo had a … Continue reading
“What do designers do?” That question was recently posed to me in a letter from a California high school senior. He’d seen my work, researched who had done it, and took the initiative to write because he wanted to learn … Continue reading
The death of the logo has been greatly exaggerated. Within our brand-permeated culture of information overload logos remain necessary beacons. They offer instant recognition – identifying and differentiating brands amidst a relentless cacophony of content. To be clear, a logo … Continue reading
Everywhere you turn the brightest brands, and the bright minds behind them, are embracing design to innovate and succeed:
Design is the single most important factor in determining your brand’s success in the modern marketplace. Look around, design has never been so prevalent – or so appreciated. It informs and influences every aspect of our culture from how we … Continue reading