Category Archives: Branding
According to rock n’ roll lore, Van Halen’s 1982 touring contract rider required the band be provided with M&M’s backstage at every show – absolutely no brown ones – or they would not perform. Turns out it’s true; but is … Continue reading
Our methods of communication say a lot about us, and how we feel about the audience we’re communicating with. Email is mundane, perfunctory. Receiving hand delivered correspondence can be a delight, yet writing letters has become something of the past.
Johannes Kepler noted, “Nature loves simplicity…” Water does indeed flow down the path of least resistance. Human beings are 98% water, so perhaps it stands to reason that we, too, would naturally seek simplicity.
The Fender Stratocaster is rock & roll’s ultimate guitar – and a design icon. Materializing in 1954 as if teleported from the future, the Strat’s curvy contours, cutaway fins and sultry vibrato perfectly synthesized rock & roll sex appeal with … Continue reading
I love books. Printed pages of palpable pulp permeating the perfume of old ink, with covers that creak, and spines that split. Surround me with their crafted, colorful, textured, and typographic beauty.
Branding B.I.G. means never neglecting the little things. Even the most mundane details offer opportunities for big brand impact.
Would you develop retail branding to launch a hot, new consumer electronics gadget after the client gave you two and they both stopped working within weeks? What if they confided to you that they knew their gimcrack gizmo had a … Continue reading
“What do designers do?” That question was recently posed to me in a letter from a California high school senior. He’d seen my work, researched who had done it, and took the initiative to write because he wanted to learn … Continue reading