Category Archives: Branding

They Said What?!?!

Posted on March 14, 2013 by Ken Peters

Clear communication is critical to your brand’s success. Poor wording, bad font choices, inattention to design and inaccurate translation are just a few of the things that can end up sending a message you never intended to send.

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Color Yourself Successful

Posted on January 5, 2013 by Ken Peters

Color communicates. It can provide direction and clarity. When language fails color can offer valuable associations with people, places and things. Shamrock green. Fire engine red. School bus yellow. Midnight black. Sky blue. The mere act of reading those words … Continue reading →

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Santa Claus Is A Retired Salesman From New Jersey

Posted on November 9, 2012 by Ken Peters

Effective holiday marketing means much more than tired gift card promotions and early-bird sales. Gimmicks might spur short-term gains with bargain shoppers but they don’t build long-term relationships that will grow and sustain your business. Loyalty that lasts well after … Continue reading →

Posted in Branding, Great Design, Imagination, Inspiration | 1 Comment

“Holy Branding Beacons, Batman!”

Posted on July 24, 2012 by Ken Peters

“People need dramatic examples to shake them out of apathy and I can’t do that as Bruce Wayne. As a man, I’m flesh and blood; I can be ignored, I can be destroyed. But as a symbol – as a … Continue reading →

Posted in Branding, Great Design, Imagination | 6 Comments

The Mystery of the Enduring Brand

Posted on June 11, 2012 by Ken Peters

Reading Hardy Boys mysteries has been a quintessential rite of boyhood for more than 80 years. The “…lively adventure stories, packed with mystery and action …” are the stuff boyhood fantasies are made of. Consistently delivering on their action-packed promise … Continue reading →

Posted in Branding, Imagination | Tagged , , | 6 Comments

Warning: Avoid These Common Branding Blunders, Missteps and Mistakes

Posted on March 26, 2012 by Ken Peters

Launching a new brand? Revitalizing a heritage brand? Jump starting a brand that’s stalled? Each project offers unique challenges requiring important choices. Despite best intentions, bad decisions sometimes happen to good branding. Avoiding those is what this post is all … Continue reading →

Posted in Branding | Tagged , | 4 Comments

Hot For Details

Posted on February 17, 2012 by Ken Peters

According to rock n’ roll lore, Van Halen’s 1982 touring contract rider required the band be provided with M&M’s backstage at every show – absolutely no brown ones – or they would not perform. Turns out it’s true; but is … Continue reading →

Posted in Bold Ideas, Branding | Tagged , , | 6 Comments

From The Desk Of…

Posted on January 31, 2012 by Ken Peters

Our methods of communication say a lot about us, and how we feel about the audience we’re communicating with. Email is mundane, perfunctory. Receiving hand delivered correspondence can be a delight, yet writing letters has become something of the past.

Posted in Branding, Great Design, Inspiration | 24 Comments

The Ultimate Sophistication

Posted on December 7, 2011 by Ken Peters

Johannes Kepler noted, “Nature loves simplicity…” Water does indeed flow down the path of least resistance. Human beings are 98% water, so perhaps it stands to reason that we, too, would naturally seek simplicity.

Posted in Bold Ideas, Branding, Great Design | 8 Comments

The Fender Stratocaster: Rock & Roll’s Ultimate Design

Posted on November 14, 2011 by Ken Peters

The Fender Stratocaster is rock & roll’s ultimate guitar – and a design icon. Materializing in 1954 as if teleported from the future, the Strat’s curvy contours, cutaway fins and sultry vibrato perfectly synthesized rock & roll sex appeal with … Continue reading →

Posted in Branding, Great Design, Inspiration | 2 Comments